Degree

Bachelor of Science (B.Sc.)

Your degree in a nutshell.

Duration

3 years

Start

March or September

Locations

Berlin

Hamburg

Iserlohn

Language

English (in Berlin)

German (in Iserlohn & Hamburg)

Fees

EU €744/month

Non-EU €12,700/year

Accreditation

State Accreditation

Excursions & field trips

During the study, you can take part in excursions and field trips to companies like Volkswagen in Wolfsburg, Google or Amazon in Silicon Valley and many more.

Internships & practical projects

Build global networks through team projects, company visits, internships, business links and academic experience with one of our many partnered companies like Audi or Unilever.

What you can look forward to.

Find a job

68% of our students are employed before graduation, and 93% find employment within 12 months of graduating. Our career centre will support you every step of the way.

Opportunity to learn German

If the programme is taught in English but you would like to learn German, we offer support with a range of language courses.

Use the latest equipment

Our campus is equipped with updated iMacs with high-end design software, photo studios, VR equipment, green screen rooms, sound studios, graphic tabs, game labs, SR cameras and more.

Enter the German business scene

A wide range of companies from start-ups to international holdings have the potential for you to gain experience through internships or full-time work.

Katharina - B.Sc. Sport & Event Management

Katharina completed her Bachelor's degree in Sport & Event Management and her Master's degree in Corporate Management at UE. Today, she works for one of Germany's best-known trade fair organizers.

Meet some of our graduates.

Bengt - B.Sc. Sport & Event Management

Bengt studied sports and event management at UE. After graduating, he became an Associate Brand Consultant at Lagarderé Sports, one of the largest international sports and event agencies. Today he works in sales & marketing for a well-known Hamburg soccer club.

In addition, UE became the first official university partner of one of the most renowned German football clubs in the world: Borussia Dortmund, on 1st July 2022.

BSc Sport & Event Management

Be a key player, not just a spectator: manage sportspeople, plan events, and stir emotions. Few industries inspire as many people as the sports and events sector. 

Request more information

What makes our Programme special.

State-of-the-Art Resources

Access modern tools, labs, and software to develop your skills in a professional environment.

Specialisation

In addition to your normal curriculum, choose to add one of our specialisations in e-sports or football management.

Study Abroad

Choose to do an internship or complete a semester abroad at one of our partner universities during your 5th semester.

Community

At the University of Europe you will join a community of over 7800 international students from 140+ countries.

Key modules as part of the course.

Sport & Event Economics

Explore the economic principles and financial impact of sports and events on global and local markets.

Entrepreneurship & Innovation in Sport & Event

Develop innovative business ideas and entrepreneurial strategies specific to the sports and events industry.

Understand the planning, execution, and evaluation of sports and event management operations.

Financial Accounting & Reporting

Gain the skills to manage budgets, analyze financial data, and report on organizational performance.

Managing Professional Sports Markets

Sport & Event Management Processes

Learn to analyze and manage the unique dynamics of professional sports markets and industries.

  • Recent Graduate

Ideal for those with a background in business, sports, or social sciences who want to specialize in the dynamic fields of sports and event management.

  • Mid-career 

Perfect for individuals looking to transition into roles requiring expertise in managing sports organizations, event planning, or strategic leadership within the industry.

  • Entrepreneurs

Designed for visionaries eager to launch their own ventures in the sports or event industry, combining creativity and business acumen.

Designed for

Your future career opportunities.

Venue Manager

Event Operations Manager

Sports Analyst 

Entrepreneur in Sports & Events

Sponsorship Manager

Sports Agent

Sports Marketing Manager

Event Manager

UE - a unique place to study.

We are fully accredited and also have some awards.

The University of Europe for Applied Sciences (UE) is government-accredited, award-winning and one of the world's leading universities with an international outlook.

We are ranked Top 25 among Europe's best private universities in the business sector and have been enabling students to successfully pursue their career goals for about 25 years. 

Our mission is to equip you with all the skills you need to start your career with confidence and stand out from the crowd.  

Why study in Germany.

18-Month Job-Seeking Visa

Stay in Germany for up to 18 months after graduation to find your dream job.

3rd Largest Economy Worldwide

Germany is a hub for industries like business, tech, design, and health, where top global companies offer countless career opportunities.

Opportunity to Work While Studying

Balance your studies with part-time work (up to 20 hours/week) to gain practical experience.

Globally Recognised German Degree

Gain a prestigious degree that opens doors to international career success.

Related Programmes you might also like.

Business & Sport

Develop the expertise to thrive in modern business and innovation.

Experience student life in full colour.

University of Europe for Applied Sciences (UE) is part of GUS Germany GmbH (GGG), a dynamic network of higher education institutions with more than 15,000 students at locations in Germany, Europe and beyond. 

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