BSc Sport & Event Management

Be a key player, not just a spectator: manage sportspeople, plan events, and stir emotions. Few industries inspire as many people as the sports and events sector. 

Why choose our Bachelor's.

Community

At the University of Europe you will join a community of over 5800 international students from 140+ countries.

Study Abroad

Choose to do an internship or complete a semester abroad at one of our partner universities during your 5th semester.

Specialisation

In addition to your normal curriculum, choose to add one of our specialisations in e-sports or football management.

UE - A unique place to study.

The University of Europe for Applied Sciences (UE) is state-accredited, has received multiple awards and is a worldwide leader among universities with an international approach.

We are ranked Top 25 among Europe's best private universities in the business sector and have been enabling students to successfully pursue their career goals for about 25 years. 

It is our mission to provide you with all the necessary skills to start your professional life with confidence and to set yourself apart from the crowd.  

Degree

Bachelor of Science (B.Sc.)

Your degree in a nutshell.

Duration

3 years

Start

March or September

Locations

Berlin

Hamburg

Iserlohn

Language

English (in Berlin)

German (in Iserlohn & Hamburg)

Fees

EU €744/month

Non-EU €12,700/year

Build a solid foundation within areas such as Management, Sport, Economics, Sales, Marketing, Digital Media, Accounting & Communication.

Progress and delve deeper into exciting topics including Sport & Event Marketing, Law, Controlling, Sports Markets & Digital Transformation.

You'll have the opportunity to do an internship or a semester abroad before writing your bachelor thesis in your final semester.

3

2

1

Accreditation

State Accreditation

Excursions & field trips

During the study, you can take part in excursions and field trips to companies like Volkswagen in Wolfsburg, Google or Amazon in Silicon Valley and many more.

Internships & practical projects

Build global networks through team projects, company visits, internships, business links and academic experience with one of our many partnered companies like Audi or Unilever.

What you can look forward to.

Find a job

68% of our students are employed before graduation, and 93% find employment within 12 months of graduating. Our career centre will support you every step of the way.

Opportunity to learn German

If the programme is taught in English but you would like to learn German, we offer support with a range of language courses.

Use the latest equipment

Our campus is equipped with updated iMacs with high-end design software, photo studios, VR equipment, green screen rooms, sound studios, graphic tabs, game labs, SR cameras and more.

Enter the German business scene

A wide range of companies from start-ups to international holdings have the potential for you to gain experience through internships or full-time work.

Request more information

Katharina - B.Sc. Sport & Event Management

Katharina completed her Bachelor's degree in Sport & Event Management and her Master's degree in Corporate Management at UE. Today, she works for one of Germany's best-known trade fair organizers.

Meet some of our graduates.

Bengt - B.Sc. Sport & Event Management

Bengt studied sports and event management at UE. After graduating, he became an Associate Brand Consultant at Lagarderé Sports, one of the largest international sports and event agencies. Today he works in sales & marketing for a well-known Hamburg soccer club.

In addition, UE became the first official university partner of one of the most renowned German football clubs in the world: Borussia Dortmund, on 1st July 2022.