Excursions & field trips

During the study, you can take part in excursions and field trips to companies like Volkswagen in Wolfsburg, Google or Amazon in Silicon Valley and many more.

Internships & practical projects

Build global networks through team projects, company visits, internships, business links and academic experience with one of our many partnered companies like Audi or Unilever.

What you can look forward to.

Find a job

68% of our students are employed before graduation, and 93% find employment within 12 months of graduating. Our career centre will support you every step of the way.

Opportunity to learn German

100% of our creative programmes in Berlin are taught in English but if you want to learn German anyways, we offer support with a range of language courses.

Use the latest equipment

Our campus is equipped with updated iMacs with high-end design software, photo studios, VR equipment, green screen rooms, sound studios, graphic tabs, game labs, SR cameras and more.

Enter the Berlin start up scene

500+ new Berlin start-ups are being created each year with the potential for you to gain a variety of experience through internships or full-time work.

Degree

Bachelor of Science (B.Sc.)

Your degree in a nutshell.

Duration

3 years

Start

March or September

Locations

Berlin

Hamburg

Iserlohn

Language

English (in Berlin & Hamburg)

German (in Iserlohn & Hamburg)

Fees

EU €744/month

Non-EU €12,700/year

Accreditation

State Accreditation

Katharina - B.Sc. Sport & Event Management

Katharina completed her Bachelor's degree in Sport & Event Management and her Master's degree in Corporate Management at UE. Today, she works for one of Germany's best-known trade fair organizers.

Meet some of our graduates.

Bengt - B.Sc. Sport & Event Management

Bengt studied sports and event management at UE. After graduating, he became an Associate Brand Consultant at Lagarderé Sports, one of the largest international sports and event agencies. Today he works in sales & marketing for a well-known Hamburg soccer club.

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BSc Sport & Event Management

Football Management Specialisation

Manage athletes, organize events, and create unforgettable moments. Gain expertise in football both as a sport and a global industry.

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What makes our Programme special.

Business Models

Explore how digital disruption is transforming the football industry and creating new opportunities.

Industry Connection

In recent semesters, students were able to work with football clubs such as Borussia Dortmund, FC Union, FC St. Pauli and more.

Community

At the University of Europe you will join a community of over 7800 international students from 140+ countries

Study Abroad

Choose to do an internship or complete a semester abroad at one of our partner universities during your 5th semester.

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Key modules as part of the course.

Football Marketing

Learn how to develop and implement marketing strategies tailored to football clubs, brands, and events.

Sport & Event Marketing

Master the principles of marketing for sports and events, including branding, sponsorship, and fan engagement.

Gain in-depth knowledge of the structure, governance, and operations of the football business.

Managing Professional Sport Markets

Understand the dynamics of professional sports markets and how to manage key stakeholders.

Football Future Prospects and Case Studies

Football Industry

Analyze real-world case studies and explore future trends shaping the global football industry.

  • Recent Graduate

Ideal for individuals with a background in business, sports, or management who want to specialize in the football industry and its global operations.

  • Mid-career 

Perfect for professionals looking to transition into leadership roles within football clubs, sports organizations, or event management in the football sector.

  • Entrepreneurs

Designed for visionaries eager to launch their own ventures in football management, marketing, or sports consultancy, leveraging business and industry expertise.

Designed for

UE - a unique place to study.

The University of Europe for Applied Sciences (UE) is government-accredited, award-winning and one of the world's leading universities with an international outlook.

We are ranked Top 25 among Europe's best private universities in the business sector and have been enabling students to successfully pursue their career goals for about 25 years. 

Our mission is to equip you with all the skills you need to start your career with confidence and stand out from the crowd.  

We are fully accredited and also have some awards.

Your future career opportunities.

Football Club Manager

Player Agent

Matchday Operations Manager

Football Data Analyst

Sports Marketing Manager

Talent Manager

Youth Development Coordinator

Sponsorship & Partnership Manager

Why study in Germany.

18-Month Job-Seeking Visa

Stay in Germany for up to 18 months after graduation to find your dream job.

3rd Largest Economy Worldwide

Germany is a hub for industries like business, tech, design, and health, where top global companies offer countless career opportunities.

Opportunity to Work While Studying

Balance your studies with part-time work (up to 20 hours/week) to gain practical experience.

Globally Recognised German Degree

Gain a prestigious degree that opens doors to international career success.

Experience student life in full colour.

UE became the first official university partner of one of the most renowned German football clubs in the world: Borussia Dortmund, on 1st July 2022.

Through this partnership, students gain first-hand experience in club management, marketing, sponsorships, and event operations, bridging the gap between academic knowledge and the dynamic world of professional football. This unique connection with BVB ensures that graduates are well-prepared for leadership roles in the global football industry.

University of Europe for Applied Sciences (UE) is part of GUS Germany GmbH (GGG), a dynamic network of higher education institutions with more than 15,000 students at locations in Germany, Europe and beyond. 

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