Meet some of our graduates. 

Sascha

Sascha studied communication & media management at UE and is now head of new business at one of the largest software companies in the world.

Katharina

Katharina studied sport & event management at UE and is now Global Brand Manager for food-tech trade fairs at one of Germany's best-known trade fair organisers.

Eva Lotta 

Eva studied corporate management at UE and is now Branch Manager of the junior centre of a well-known Hamburg football club.

Degree

Master of Arts (M.A.)

Your degree in a nutshell.

Duration

1, 1.5 or 2 years

Start

March or September

Locations

Hamburg

Language

English

Fees

EU from €854/month

Non-EU from €12,000/year

Accreditation

State Accreditation

Excursions & field trips

During the study, you can take part in excursions and field trips to companies like Volkswagen in Wolfsburg, Google or Amazon in Silicon Valley and many more.

Internships & practical projects

Build global networks through team projects, company visits, internships, business links and academic experience with one of our many partnered companies like Audi or Unilever.

What you can look forward to.

Find a job

68% of our students are employed before graduation, and 93% find employment within 12 months of graduating. Our career centre will support you every step of the way.

Use the latest equipment

Our campus is equipped with updated iMacs with high-end design software, photo studios, VR equipment, green screen rooms, sound studios, graphic tabs, game labs, SR cameras and more.

What makes our Programme special.

Community

At the University of Europe you will join a community of over 7800 international students from 140+ countries.

Request more information

MA Marketing Management

Learn how markets and products are interconnected. Become a marketing expert that is well-equipped to tackle the demand and challenges of a marketing professional.

State-of-the-Art Resources

Access modern tools, labs, and software to develop your skills in a professional environment.

Sales Excellence

Master advanced sales techniques, relationship management, and customer acquisition strategies.

Strategic & Digital Marketing

Develop expertise in digital marketing strategies, branding, and market-driven business planning.

Understand how to align company culture, employee engagement, and internal branding to drive business success.

Data Driven Marketing Topics

Leverage analytics and consumer insights to optimize marketing campaigns and business growth.

Corporate Positioning & Decision Processes

Internal Marketing & Culture Shaping

Learn how to develop strong brand positioning and make data-driven strategic business decisions.

Key modules as part of the course.

Fast Track Option

Depending on your prior education and experience, our Master’s can be completed in 1, 1.5 years or 2 years.

Study Abroad

Choose to do an internship or complete a semester abroad at one of our partner universities during your 5th semester.

Business Development Manager

Content Marketing Strategist

Digital Marketing Specialist

Brand Manager

Entrepreneur in Marketing & Branding

Market Research Analyst

Marketing Manager

  • Recent Graduate

Ideal for individuals with a background in business, marketing, communication, or related fields who want to specialize in strategic and digital marketing.

  • Mid-career 

Perfect for professionals looking to transition into roles requiring expertise in brand management, digital marketing, or data-driven decision-making.

  • Entrepreneurs

Designed for future business leaders eager to build and scale their own brands by leveraging innovative marketing strategies and digital tools.

Designed for

E-Commerce Manager

Your future career opportunities.

UE - a unique place to study.

We are fully accredited and also have some awards.

The University of Europe for Applied Sciences (UE) is government-accredited, award-winning and one of the world's leading universities with an international outlook.

We are ranked Top 25 among Europe's best private universities in the business sector and have been enabling students to successfully pursue their career goals for about 25 years. 

Our mission is to equip you with all the skills you need to start your career with confidence and stand out from the crowd.  

The UE Campus Hamburg - A Leading Destination for Marketing Innovation

The UE Hamburg campus is situated in Germany’s dynamic port city, a key hub for business, creativity, and international trade. Here’s what makes studying Marketing Management at UE Hamburg unique:

 Marketing & Business Hub – Home to global corporations, top marketing agencies, and a thriving startup ecosystem, offering extensive networking and internship opportunities.

 Strategic Location – A gateway to major European markets, Hamburg provides direct access to international business connections.

 Real-World Industry Connections – Hamburg’s economic diversity allows for hands-on learning and collaboration with leading companies in marketing, media, and digital strategy.

Experience student life in full colour.

University of Europe for Applied Sciences (UE) is part of GUS Germany GmbH (GGG), a dynamic network of higher education institutions with more than 15,000 students at locations in Germany, Europe and beyond. 

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