Meet some of our graduates. 

Sascha

Sascha studied communication & media management at UE and is now head of new business at one of the largest software companies in the world.

Katharina

Katharina studied sport & event management at UE and is now Global Brand Manager for food-tech trade fairs at one of Germany's best-known trade fair organisers.

Eva Lotta 

Eva studied corporate management at UE and is now Branch Manager of the junior centre of a well-known Hamburg football club.

Degree

Master of Arts (M.A.)

Your degree in a nutshell.

Duration

1, 1.5 or 2 years

Start

March or September

Location

Berlin

Language

English 

Fees

EU from €854/month

Non-EU from €12,000/year

Accreditation

State Accreditation

Excursions & field trips

During the study, you can take part in excursions and field trips to companies like Volkswagen in Wolfsburg, Google or Amazon in Silicon Valley and many more.

Internships & practical projects

Build global networks through team projects, company visits, internships, business links and academic experience with one of our many partnered companies like Audi or Unilever.

What you can look forward to.

Find a job

68% of our students are employed before graduation, and 93% find employment within 12 months of graduating. Our career centre will support you every step of the way.

Opportunity to learn German

100% of our creative programmes in Berlin are taught in English but if you want to learn German anyways, we offer support with a range of language courses.

Use the latest equipment

Our campus is equipped with updated iMacs with high-end design software, photo studios, VR equipment, green screen rooms, sound studios, graphic tabs, game labs, SR cameras and more.

Enter the Berlin start up scene

500+ new Berlin start-ups are being created each year with the potential for you to gain a variety of experience through internships or full-time work.

Community

At the University of Europe you will join a community of over 7800 international students from 140+ countries

What makes our Programme special.

Study Abroad

Choose to do an internship or complete a semester abroad at one of our partner universities during your 5th semester.

Request more information

MA International Sports & Event Management

Be a key player, not just a spectator: manage sportspeople, plan events, and stir emotions all over the world. Few industries inspire as many people as the international sports and events sector. 

Industry Connection

In recent semesters, students were able to work with football clubs such as Borussia Dortmund, FC Union, FC St. Pauli and more.

Key modules as part of the course.

Athlete & Team Coaching

Develop leadership and coaching strategies to enhance athlete performance and team dynamics.

International Sport Governance

Gain insights into the policies, regulations, and ethical considerations shaping the global sports industry.

Learn to plan, execute, and manage large-scale corporate and sporting events at an international level.

Health Management in Sports

Explore best practices in athlete health, injury prevention, and wellness in professional sports.

International Sports Organizations

Corporate Event Management

Understand the structure, operations, and impact of global sports organizations like FIFA, IOC, and UEFA.

  • Recent Graduate

Ideal for individuals with a background in business, sports management, or event planning who want to specialize in the global sports and events industry.

  • Mid-career 

Perfect for professionals looking to transition into leadership roles in international sports organizations, event management, or athlete development.

  • Entrepreneurs

Designed for future business owners eager to create their own sports management agency, event planning company, or innovative sports-related venture.

Designed for

Your future career opportunities.

Sports Event Manager

Athlete Agent/ Manager

Matchday Operations Manager

Health and Wellness Consultant

Sports Marketing Manager

Event Operations Director

Entrepreneur in Sports & Events

Sponsorship & Partnership Manager

UE - a unique place to study.

UE became the first official university partner of one of the most renowned German football clubs in the world: Borussia Dortmund, on 1st July 2022.

Through this partnership, students gain first-hand experience in club management, marketing, sponsorships, and event operations, bridging the gap between academic knowledge and the dynamic world of professional football. This unique connection with BVB ensures that graduates are well-prepared for leadership roles in the global football industry.

The University of Europe for Applied Sciences (UE) is government-accredited, award-winning and one of the world's leading universities with an international outlook.

We are ranked Top 25 among Europe's best private universities in the business sector and have been enabling students to successfully pursue their career goals for about 25 years. 

Our mission is to equip you with all the skills you need to start your career with confidence and stand out from the crowd.  

We are fully accredited and also have some awards.

The UE Berlin Campus – A Hub for Global Sports & Event Management

The UE Berlin Campus is situated in the heart of one of the world’s most dynamic cities, providing an exciting environment for students to explore and develop their expertise in International Sports & Event Management.

Berlin is a global center for sports, entertainment, and major international events, offering endless opportunities for networking, internships, and hands-on learning in the industry. The city hosts world-class sporting events, concerts, and conferences, making it the perfect place to gain real-world experience in event planning and sports management.

Live, Learn, Lead: Immerse yourself in Berlin’s fast-paced sports and events scene while studying at UE, where academic excellence meets the real-world demands of a thriving global industry.

Experience student life in full colour.

Work & Study

All Master’s programmes are taught Wednesday to Saturday to help you continue working in your job.

University of Europe for Applied Sciences (UE) is part of GUS Germany GmbH (GGG), a dynamic network of higher education institutions with more than 15,000 students at locations in Germany, Europe and beyond. 

Site Notice | Privacy policy