BA Digital Product Management

Plan, implement and lead the development of innovative digital products to become a key player in a technology-driven company.

And some of our graduates

Meet your professor.


Sascha studied communication & media management at UE and is now head of new business at one of the largest software companies in the world.

Our professors & lecturers all have experience in the field. Hear from Dr. Professor Johannes Kiessler, head of the BA Digital Product Management programme at the University of Europe for Applied Sciences.


Lea completed her Bachelor in Film & Motion Design and is now a Digital Creative Art Designer in the field of animation. 


Constantin studied photography at our Berlin campus. Today he is a freelance bicycle photographer and travels the world.

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University of Europe for Applied Sciences

Why choose our Bachelor's.


At the University of Europe you will join a community of over 3000 international students from 90+ countries.

Study Abroad

Choose to do an internship or complete a semester abroad at one of our partner universities during your 5th semester.


Choose to add one of many offered specialisations such as Game Design or UX/UI Design.

UE - a unique place to study.

The University of Europe for Applied Sciences (UE) is state-accredited, has received multiple awards and is a worldwide leader among universities with an international approach.

We are ranked Top 25 among Europe's best private universities in the business sector and have been enabling students to successfully pursue their career goals for over 20 years

It is our mission to provide you with all the necessary skills to start your professional life with confidence and to set yourself apart from the crowd.


Bachelor of Arts (B.A.)

Your degree in a nutshell.


3 years


March or September


UE Innovation Hub (near Berlin)




EU €708/month

Non-EU €12,100/year

Build a solid foundation within areas such as Finance & Controlling, Business Analytics, Design Thinking, Marketing & Decision Making.

Progress and delve deeper into exciting topics including Product Strategy, Business Model Design und Entrepreneurship.

You'll have the opportunity to do an internship or a semester abroad before writing your bachelor thesis in your final semester.





State Accreditation

Excursions & field trips

During the study, you can take part in excursions and field trips to companies like Volkswagen in Wolfsburg, Google or Amazon in Silicon Valley and many more.

Internships & practical projects

Build global networks through team projects, company visits, internships, business links and academic experience with one of our many partnered companies like Audi or Unilever.

What you can look forward to.

Find a job

68% of our students are employed before graduation, and 93% find employment within 12 months of graduating. Our career centre will support you every step of the way.

Opportunity to learn German

100% of our creative programmes in Berlin are taught in English but if you want to learn German anyways, we offer support with a range of language courses.

Use the latest equipment

Our campus is equipped with updated iMacs with high-end design software, photo studios, VR equipment, green screen rooms, sound studios, graphic tabs, game labs, SR cameras and more.

Enter the Berlin start up scene

500+ new Berlin start-ups are being created each year with the potential for you to gain a variety of experience through internships or full-time work.

© Humberto Gesser (UE alumni)

Silicon Valley in Potsdam: get to know your Campus.

The UE Innovation Hub is located on the Think Campus in Potsdam, near Berlin neighbouring global incubators such as the Volkswagen Group Future Center and the SAP Innovation Center where over 200 people research AI and Blockchain technologies.

Potsdam offers the highest density of scientists in Germany but is also a city of universities and research which influences the living environment of the city. Over 14% of all residents are students.

Live in Berlin and study in Potsdam: enjoy the best of both worlds.

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